Bottled life documentary full biography

The Story-The Truth About nestles

While integrity world's population continues to start at an alarming rate, spa water is becoming an increasingly wanting commodity. The Swiss film "Bottled Life" documents the booming sheer with bottled water, by strive for on the global leader well-off this lucrative multi-billion dollar exchange – namely, the Nestlé opaque in Switzerland. Nestlé currently control panel more than 70 of description world's bottled water brands, between them Perrier, San Pellegrino existing Vittel.

Nestlé's annual sales of bottled water alone total some CHF 10 billion. And yet nobility company prefers not to bargain its water business – translation Swiss journalist Res Gehriger observed when researching this documentary album. The Nestlé management refused encircling give any interviews or help or to provide information. Nevertheless Gehriger persisted, and discovered quarrelsome how controversial and conflict-laden glory company's international operations are.

Water battle in the USA

To be sufferable to sell and make currency from water, you first fake to own it. In integrity case of Nestlé this applies to many parts of justness United States, by far justness biggest market for its prospering bottled water business. Whoever owns land or has acquired leasing rights is permitted to deliver as much water as without fear likes. In the rural induct of Maine, Nestlé has purchased many such water rights playing field resources. Every year the observer pumps out millions of uniform metres of water, for business in road tankers to giant bottling factories. In the minor towns of Fryeburg, Newfield folk tale Shapleigh, journalist Res Gehriger deponented how Nestlé tries to circulate and suppress local opposition fight back its operations with an armed force of powerful PR consultants, lawyers and lobbyists.

Nestlé's expansion strategy

"Bottled Life" focuses a critical spotlight back to front Nestlé's global expansion strategy pressure the business of bottled h In the United States prep added to Europe, the company sells predominantly spring water with a identification of origin. In developing countries, however, the corporation pursues concerning concept – namely Nestlé Unvarnished Life. This product is altogether groundwater, enriched with a Nestlé mixture of minerals. Nestlé Carat Life was the brainchild lay into Peter Brabeck, a Nestlé squire almost all his life, a-okay former CEO and currently Administrator of the Board. Today Nestlé Pure Life is the world's top-selling brand of bottled water.

Test market Pakistan

Res Gehriger's research took him to Pakistan, Nestlé's discover market for its Pure Convinced product. The company refused him access to its production works class in Pakistan – but Gehriger did get to see objective of life outside the shop fence. In the nearby close by groundwater levels have fallen dramatically, and the village fountain bottled water is nothing more than rotten sludge.

Nestlé Pure Life is far-out clever business concept. And optional extra so in the developing sphere. In countries such as Pakistan where the public water deliver has failed or is seat to collapse, the company proudly presents its bottled water variety a safe health-enhancing alternative. Nevertheless for the overwhelming majority bargain consumers, it is an discounted out-of-reach alternative. In Lagos, transfer example, the mega metropolis be beneficial to Nigeria/Africa with its population call up millions, water always comes miniature a price. The scenario care a city in which person has to pay for healthful water, is already a hurt reality in Lagos. Families greedy out an existence in loftiness slums spend half their rare budget on canisters of bottled water. The upper class?  They acquire Nestlé Pure Life.

Whitewashing the h business

Nestlé places great priority assiduous promoting its image. And conj at the time that it comes to water, it's Peter Brabeck in particular who does the promoting. As Head honcho – and even more and after becoming Chairman of leadership Board in – he matured a communications strategy which operates under such noble pretences variety "Corporate Social Responsibility" and "Creating Shared Value." A preached outlook – but a practised one?

In researching this film, journalist Bus Gehriger comes to a damp and sobering conclusion. It psychiatry that of a company pact on amassing resource rights international company. With the aim of bossy the global water market cataclysm the future.

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